EDUARDO N. BALDINO |
Entrepreneur, Marketing & Sales, Localization Project Manager linkedin.com/in/eduardobaldino/ – eduardo@baldino.com.br – El Dorado Hills, CA – 916-896-2139 |
PROFILE |
§ 12 years in translation and localization industry, including l10n projects with international teams. § 12 years marketing & sales experience. § 10+ years systems analysis and development experience, including data analysis. § Nearly two decades working with advertising agencies, both as client and vendor. § Cross-functional, multidisciplinary background and ability to sell concepts to stakeholders at various levels. § Proven analytical and problem-solving skills. § Business acumen and entrepreneurship. § Participated in 2 startups and started 2 businesses. § Fluent in English, Portuguese and Spanish; working knowledge of French. § Extensive experience with Latin American business practices, cultures and habits. § Official sworn translator for the State of Rio Grande do Sul, Brazil. § U.C. Berkeley MBA. |
EXPERIENCE |
Executive Director, Partner |
InScribe Translations (Brazil, U.S.) |
Aug 2007 – Current |
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Translation and localization services company - Created the company to provide high quality, fast turnaround translations to the marketing industry. - Sustained double digit revenue growth for 8 consecutive years. - Developed processes, databases, tools, and led team of translators, proofreaders, IT, finance and admin. - Developed extranet and intranet systems and database. - Developed translation workflow management system and internal tools. - Managed translation projects, including schedules, resources, risks and stakeholder communications. - Managed teams in end-to-end i18n projects, including training translators and reviewers. - Managed relationships with clients, product teams and stakeholders. - Managed multiple projects simultaneously delivering high quality on-time and on-budget. - Worked with different translation and localization frameworks. - Evaluated and selected CAT tools, and provided training to translators and reviewers. - Provided guidelines to clients about l10n best practices and how to work around issues. |
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Technical Sales Director |
Fortis IT Consulting (Brazil) |
Aug 2005 – Aug 2007 |
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IT consulting company focusing on CRM, database management and marketing solutions. - Business development and new accounts, including Yahoo, Nokia, Accor Hotels, Natura, Claro. - Conducted business system analysis, including needs/requirements, database and system specifications. - Led technical sales for medium and large accounts, including project meetings and report development. - Liaison between project management, product development and client stakeholders. |
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Franchising Manager |
100% Vídeo Franchising (Brazil) |
Jan 2003 – Aug 2005 |
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The largest chain of video rental stores in Brazil (at the time). - Developed strategic plan to drive franchising growth and store profitability. - Designed and led development of store management system with distributed database. - Optimized franchised store layouts and product mix based on customer flow analysis. - Project management for new store launches, including managing vendors, resources, costs, scheduling. - Provided operations and financial consulting to franchisees, created and implemented retail promotions. - Managed participation in franchising industry events and fairs. - Won two Excellence in Franchising awards from ABF and Best Franchise in Brazil from Editora Globo. |
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Marketing and Sales Director |
Ipredia Brasil Ltda (Brazil) |
Mar 2001 – Mar 2002 |
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Broadband access and VOIP startup focusing on mid-sized companies. - Managed direct sales force of 50, as well as marketing and telesales teams and vendors. - Acquired 500 new accounts in less than 9 months. - Conducted market analysis leading to new product strategy and market segmentation. |
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Marketing Vice President |
Gratis1 Inc. (Brazil) |
Jan 2000 – Jan 2001 |
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Free ISP startup with operations in 5 countries in Latin America, reaching over 1 million users. - Developed original business plan and secured venture capital from Chase Capital Partners and StarMedia. - Part of the team that launched the company in 5 LATAM countries simultaneously in just 3 months. - Managed US$ 10 million budget while developing and implementing B2C ATL marketing plan. - Managed multiple vendors, including advertising, media planning and buying, and assets production. |
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Marketing Supervisor |
IBM (Brazil) |
1989 – 1992 / 1997 – 2000 |
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1998 – 2000: Marketing Supervisor. Developed and implemented B2B, B2C, B2B2C sales and marketing campaigns. Managed relationship with various agencies and vendors. 1997 – 1998: Territory Sales Specialist. Managed regional sales of IBM servers reaching US$ 10 Million. Developed and managed regional IBM Business Partners and in-channel sales promotions. Provided technical support and training to IBM accounts. Developed and taught sales training courses. 1989 – 1992: Systems Engineer. Developed business systems analysis for large IBM accounts. Responsible for technical sales leading to two new mainframe installations. Winner of 1990 Marketing Excellence Award. |
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Entrepreneur, Owner |
First Contact Exports (U.S.) |
Oct 1995 – Sep 1997 |
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- Developed original business plan for a pioneering international e-commerce business. - Designed and programmed e-commerce website, database and payment system. - Managed B2C e-commerce operations. |
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Programmer-Analyst |
DFS Group Ltd. (U.S.) |
May 1993 – Aug 1996 |
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- Conducted retail business systems analysis for multinational retail company. - Designed and programmed client-server app with distributed ledger to support international retail functions. - Managed data warehouse project, including schedules, resources, risks and stakeholder communications. |
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EDUCATION |
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Master of Business Administration – U.C. Berkeley Haas School of Business |
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B.A. Business Administration and Business Systems Analysis – PUC/RS, Brazil |
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Electronic Engineering – PUC/RS, Brazil (75% credits) |
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